Monday 16 September 2013

Front Cover Analysis

Magazine Analysis

         We immediately notice the main image on the front cover of the magazine- Daniel Radcliffe in what appears to be him in an offensive posture.The Deathly Hallows film is one of the darkest of the Harry Potter series, and is largely based on Harry's fight against Lord Voldemort, which makes this picture highly appropriate. The fact that this image is covering the masthead shows the importance of him as as character in the film. The use of a midshot that takes up the whole cover shows that Harry is again the focus of the film and that Daniel Radcliffe is heavily featured in the article.
         The background of the front cover is quite dark, which again links to the rather sinister feel we get from this film. The wizarding world is in dark times due to the return of Lord Voldemort in this film, so making the background slightly brighter around the outline of Harry implies that he is the hope of a brighter future.
         "THE END IS NEAR" is in bold capitals, and the white font contrasts against the darker background to bring even more attention to it and the double meaning behind it. "The end is near" is a phrase commonly associated with an end-of-the-world theme, which is significant due to Lord Voldemort's potential ending of the wizarding world as they know it, but at the same time it is also relevant to the end of the franchise drawing nearer.
        There is practically no use of sell lines, which indicates that the main focus of the magazine is thee Harry Potter article and any related articles.
         I think that the target audience can range anywhere between young people and more grown up adults, purely because the Harry Potter franchise has gathered such a wide fanbase and interests so many different people.

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